Crystal Ski Holidays – Seasons

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Weather triggered out-of-home campaign.

This out-of-home campaign was a real challenge to create, it used a live, Accuweather feed from specific destinations and the snowfall there to trigger the advertising in the UK. If there was predicted snowfall in a specific location it would pull the resort name and country along with a specific line of copy to the creative before going to the advertising platform.

It required consideration for where the feed elements would be displayed, how much space to factor in for different destination names as well as maintaining the Crystal Ski Holidays brand.

This campaign and creative was also awarded silver in the Outdoor Media Awards 2021, in the data and intelligence category.

Delivered throughout January, the campaign helped drive an increase in site visits above year-on-year expectations, as well as a marked increase in brand recognition.